4 Keys to Legitimizing Your Company Through Public Relations
Public Relations is beneficial to every type of business– providing opportunities to create exposure outside of existing networks and expand a company’s overall reach. When you strategically position your brand’s messaging to the media, audiences will begin to view your company as credible and legitimate. Consistent coverage in reputable outlets is instrumental in impactful consumer and stakeholder interest, but for a well-rounded PR campaign, other strategies are equally as important.
By integrating these 4 key elements into your PR strategy, you can legitimize your brand in the eyes of your target demographics:
- Seek Out Relevant Award Opportunities and Apply:
Throughout the calendar year, various associations will distribute awards or honors to industry leaders. Winning awards and earning honors is a powerful method of endorsement and a great way to fortify your organization’s reputation and credibility. Additionally, award events bring networking opportunities. Connecting with networks across industries allows for the possibility of new investors and clients to learn more about your company’s mission.
- Monitor Industry Conferences and Apply for Your Brand’s C-Suite to Speak:
One of the best tools available to build brand awareness is seeking out and submitting applications on behalf of your or your clients’ organizations. By singling out conferences and events that your target audience is likely to attend, you can make them aware of a specific topic while continuing to attract new networks. Positioning your brand’s executives in front of certain audiences can lead to connections with investors, prospective clients, and potential partners.
- Secure Media Coverage in Relevant News Outlets:
Obtaining positive media coverage in reputable publications can assist you in differentiating yourself from your competitors while continuing to build legitimacy. Your PR organization must monitor its online reputation, balancing out positive and negative coverage. Even one single article has enough power in itself to influence lasting consumer decision-making and purchasing behavior.
- Publish Contributed Content to Third-Party Outlets:
Landing contributed content in print and digital publications is an excellent way to gain additional exposure, allowing more niche audiences to receive your messaging while positioning your company’s leadership as experts. It also eliminates the possibility of your brand’s messaging being misconstrued, as it’s written
Contributed content is a self-written piece commonly published by a trade media outlet. The author is typically an executive or leader of a company, and the article itself focuses on an industry trend or current happening.
Legitimizing your brand demonstrates to clients and consumers that your organization or product is trustworthy while maximizing brand awareness. By discovering awards and speaking opportunities, you position yourself as a credible industry figure with the bonus of obtaining free advertising. Through publishing contributed content and pitching stories to relevant news outlets, your reach and visibility increase tenfold. The long-term success of your brand is contingent upon its recognition, these four keys are a solid foundation for bolstering your firm and client’s reputation in the realm of public relations.
“Signing off with passion and purpose”
Maddy Caprarotta holds a B.A. in AD/PR from the University of Central Florida and is currently working towards an M.A. in Communication. She is a proud intern of Kafka Media Group and enjoys research and writing!