4 Keys to Legitimizing Your Company Through Public Relations   Public Relations is beneficial to every type of business– providing opportunities to create exposure outside of existing networks and expand a company’s overall reach. When you strategically position your brand’s messaging to the media, audiences will begin to view your company as credible and legitimate. […]

BOLD JOURNEY: Meet Michelle Kafka   We were lucky to catch up with Michelle Kafka recently and have shared our conversation below. Michelle , thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think […]

4 Keys to An Award Winning Campaign   Last year, KMG worked with an independent filmmaker to create an integrated marketing campaign for the documentary ‘A Star Without A Star’. The goal was to build momentum before the film’s U.S. premiere and gain critical review as award season approached. Additionally, KMG aimed to spark conversation […]

4 Keys to Incorporate TikTok for PR Success   In today’s world, trends seem to be changing faster than ever before. It is difficult to keep a consumer’s attention for long. TikTok is a social media platform for creators to post 15 seconds to 10-minute-long videos consisting of whatever they choose. This may include something […]

4 Keys: Leveraging Influencers For A More Effective PR Strategy   Given the changing nature of how the general public consumes news, it is important to utilize new tools and take on new initiatives to connect with your target audience. By tapping into the social media influencer market, you can spread your brand’s message efficiently, […]

4 Keys to Stand Out on Social Media   In today’s competitive business landscape, having concrete brand guidelines is more important than ever. Consumers are faced with so many options, so why should prospective buyers choose you over the others? Your brand’s presence on social media can greatly influence your reach, engagement, and ultimately, your […]

4 Keys to Thought Leadership Unlocking a Well-Rounded PR Strategy Have you ever wondered how the ‘experts’ quoted in news articles are sourced? They likely relied on their publicists to strategically position them as an expert qualified to discuss the topic at hand. In PR and marketing, this strategy is called thought leadership and it […]