4 Keys to Mastering Social Media Trends     Given the rapidly changing nature of social media trends, it can be difficult to determine what is currently trending and what is fading in relevance. It is important to utilize social media effectively to raise brand awareness and foster genuine connections with consumers. A strong social […]

ORLANDO VOYAGER: Life & Work with Pierce Kafka   Today, we’d like to introduce you to Pierce Kafka. Hi Pierce, so excited to have you with us today. What can you tell us about your story?My journey with videography began in middle school, driven by a passion for storytelling, collaboration, and learning more about technology. […]

4 Keys: PR Terms You Should Know   In all industries, there are terms and jargon that may prompt the question in your head, what does that mean? The PR world is no different. Some of these PR industry terms can be confusing, but are important to know because as professionals we use them every […]

4 Keys to Creating The Perfect Press Release   As companies prepare for exciting announcements like events, product launches, funding, and other organizational updates, press releases are often the most effective way to share news with the public. A press release is a helpful tool to ensure your message is clear and can be widely […]

4 Keys to Legitimizing Your Company Through Public Relations   Public Relations is beneficial to every type of business– providing opportunities to create exposure outside of existing networks and expand a company’s overall reach. When you strategically position your brand’s messaging to the media, audiences will begin to view your company as credible and legitimate. […]

BOLD JOURNEY: Meet Michelle Kafka   We were lucky to catch up with Michelle Kafka recently and have shared our conversation below. Michelle , thank you so much for joining us. You are such a positive person and it’s something we really admire and so we wanted to start by asking you where you think […]

4 Keys to An Award Winning Campaign   Last year, KMG worked with an independent filmmaker to create an integrated marketing campaign for the documentary ‘A Star Without A Star’. The goal was to build momentum before the film’s U.S. premiere and gain critical review as award season approached. Additionally, KMG aimed to spark conversation […]

CANVAS REBEL: Meet Pierce Kafka   We caught up with the brilliant and insightful Pierce Kafka a few weeks ago and have shared our conversation below. Hi Pierce , thanks for joining us today. Can you share a customer success story with us? Turquoise Health is a startup working to simplify healthcare reimbursement. KMG began […]

4 Keys to Incorporate TikTok for PR Success   In today’s world, trends seem to be changing faster than ever before. It is difficult to keep a consumer’s attention for long. TikTok is a social media platform for creators to post 15 seconds to 10-minute-long videos consisting of whatever they choose. This may include something […]

4 Keys: Leveraging Influencers For A More Effective PR Strategy   Given the changing nature of how the general public consumes news, it is important to utilize new tools and take on new initiatives to connect with your target audience. By tapping into the social media influencer market, you can spread your brand’s message efficiently, […]

4 Keys to Stand Out on Social Media   In today’s competitive business landscape, having concrete brand guidelines is more important than ever. Consumers are faced with so many options, so why should prospective buyers choose you over the others? Your brand’s presence on social media can greatly influence your reach, engagement, and ultimately, your […]

4 Keys to Thought Leadership Unlocking a Well-Rounded PR Strategy Have you ever wondered how the ‘experts’ quoted in news articles are sourced? They likely relied on their publicists to strategically position them as an expert qualified to discuss the topic at hand. In PR and marketing, this strategy is called thought leadership and it […]

Adweek: Revolving Door Agency Moves   We’re closing out the month with some exciting summer wins for agencies everything. 2andSunny, Current Global and Thrive Pvolve named three agency partners to support its key marketing efforts. 72andSunny will lead creative and content production, Current Global will lead corporate and consumer PR strategy and Thrive will lead […]

Marketer Interview Unleashing Creativity: A Conversation with Pierce Kafka Welcome to Marketer Interview, where we bring you insightful conversations with remarkable professionals in the field of marketing. In this edition, we have the pleasure of sitting with Pierce Kafka, the CEO and Creative Director, who has significantly contributed to integrated marketing, PR trends, and video production/marketing… Read […]

Finding Truth in Contradiction: Decision Making with Pierce Kafka   Pierce Kafka graduated from Florida State University and has gone on to become the co-founder and CEO of an Advertising and PR agency with offices in Los Angeles and Orlando. At an early age, he became obsessed with the art of filmmaking and by the […]