Avoid These Mistakes When Creating Your Brand Campaign

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Avoid These Mistakes When Creating Your Brand Campaign

In this digital day and age, social media and influencers are on the rise. Companies can take advantage of this opportunity to promote their brand or products through a channel outside of their own platforms. Brands can implement the use of influencers as a way of effectively promoting their brand campaign. However, when selecting an influencer to work with, there are several common mistakes made that can make or break any campaign, including working with influencers who lack credibility, fail to produce creative and original content, don’t align with key demographics and overlook the significance of engagement. 

4 Mistakes to Avoid in Your Influencer Brand Campaign 

1. Don’t Work with Influencers with Bad Credibility 
2. Avoid Influencers who lack creative and original content creation
3. Not Recognizing Key Demographic for Your Campaign 
4. Limited Focus on Engagement

Bad Credibility 

The first mistake companies make when working with influencers is choosing those who lack credibility. When promoting your campaign it is critical that your audience trusts you and what you are promoting. 

Influencers play a key role in making that sense of trust. They’ve built a reputation for themselves and their credibility is built brick-by-brick with their following. Their endorsement of a product can significantly impact target audiences’ perception of your campaign. 

As your company selects an influencer to work with, you should keep in mind the existing credibility the influencer has, the higher the credibility, the more likely the influencer has a greater impact/influence upon their followers. Authenticity is key when it comes to promoting your campaign and establishing credibility. To learn more about influencer credibility at a hyper-local level, click here. 

Lack of Creative and Original Content

Another mistake brands tend to make is selecting an influencer that may not align with the interests of the company and/or lacks creative direction when collaborating with past brands.  Your brand campaign should work with influencers because of their ability to create original and creative content that caters to their audience. 

With this in mind, companies have access to ideas and perspectives that they may not have thought of before the collaboration.

Content creation by nature is innovative and original, influencers are able to apply their own experiences and perceptions to the brand or product that they are promoting, cementing their authenticity and credibility. 

Limited Key Demographic Recognition 

Having a key demographic is critical for all campaigns. Due to the creative nature of being an influencer, their social media pages tend to be niche and thematic, which ultimately targets and pulls in different publics. 

Selecting an influencer solely for their following may not give the same results as an influencer with a smaller following but has similar interests and views as the campaign. Recognizing the proper demographic is essential for a brand when it comes to choosing which influencers to work with. 

Brands are able to pick and choose which influencers fit their goals and mission based on how their profiles appear to the public eye. This is a strong way to maximize campaigning efforts while also increasing the likelihood of significant engagement from their influencer’s followers. 

Lack of Focus on Engagement

Engagement is critical in any brand campaign, the digital space is very crowded, and influencers are essential for standing out from the crowd. 

Social media is collaborative and based on community building, influencers help facilitate conversation. This is critical for brand recognition and awareness.

Due to the loyal nature of influencers’ followers, when promoting a brand, there is also an increase in brand loyalty.

Additionally, it should be noted that influencer-generated content increases foot traffic for both the brand and the influencer. 

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