CANVAS REBEL: Meet Michelle Kafka
We caught up with the brilliant and insightful Michelle Kafka a few weeks ago and have shared our conversation below.
Michelle , looking forward to hearing all of your stories today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.
In the current era of social media, everyone can be an influencer. Anything you post could inspire your followers to seek out a similar product, service or experience. On a larger scale, contracted social media influencers have become a valuable marketing tool for companies in a wide range of industries. In our work as an integrated marketing firm, influencer outreach and relationship building has become part of the strategy for a number of clients. The content influencers create and share offers a unique advantage over other forms of earned media coverage, as it’s typically placed in front of consumers with similar values and therefore may be more likely to act on a specific task with influence from others.
